rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt zkvalitnění služeb Hotelu EURO na základě marketingového průzkumu spokojenosti zákazníků
  title info:
    title: Project of Service Improvement of Hotel EURO Based on Marketing Research of Customer Satisfaction
  name:
    name part: Maturová, Lenka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Mikuláštík, Milan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 97 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Spokojenost zákazníka
  subject:
    topic: motivace zákazníka
  subject:
    topic: marketingový výzkum
  subject:
    topic: marketing služeb
  subject:
    topic: cestovní ruch
  subject:
    topic: hotelnictví
  subject:
    topic: CRM
  subject:
    topic: Customer satisfaction
  subject:
    topic: customer motivation
  subject:
    topic: marketing research
  subject:
    topic: service providing marketing
  subject:
    topic: tourism
  subject:
    topic: hotel industry
  subject:
    topic: CRM
  identifier: http://hdl.handle.net/10563/23741
  access condition: Bez omezení
  record info:
    record identifier: zp29694