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|a cze
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|a Valentová, Markéta
|4 dis
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|a Návrh na zlepšení komunikačního mixu ve společnosti VOP CZ, s. p.
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|a The Proposal of The Improve Communication Mix in the VOP CZ, s. p.
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|c 2013
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|a 115 s. (26 720 znaků)
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Marketing
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| 653 |
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|a marketingová komunikace
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| 653 |
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|a reklama
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| 653 |
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|a podpora prodeje
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| 653 |
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|a direct marketing
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| 653 |
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|a public relations
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| 653 |
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|a osobní prodej
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| 653 |
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|a PESTLE analýza
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| 653 |
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|a SWOT analýza
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| 653 |
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|a Porterův model pěti konkurenčních sil
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| 653 |
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|a Marketing
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| 653 |
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|a marketing communications
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| 653 |
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|a advertising
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| 653 |
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|a sales promotion
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| 653 |
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|a direct marketing
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| 653 |
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|a public relations
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| 653 |
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|a personal selling
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| 653 |
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|a PESTLE analysis
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| 653 |
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|a SWOT analysis
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| 653 |
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|a Porter's model of five competitive strengths
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Vaněk, Jiří
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/23756
|y Plný text v Digitální knihovně UTB
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