rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingové komunikace hotelu Barceló Sancti Petri Spa Resort *****
  title info:
    title: Marketing Communication Project of Hotel Barceló Sancti Petri Spa Resort *****
  name:
    name part: Řezanková, Barbora
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 106 s. (135 117 znaků)
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing služeb
  subject:
    topic: marketingová komunikace
  subject:
    topic: cestovní ruch
  subject:
    topic: hotelnictví
  subject:
    topic: ruský trh
  subject:
    topic: španělský trh
  subject:
    topic: německý trh
  subject:
    topic: services marketing
  subject:
    topic: marketing communication
  subject:
    topic: tourism
  subject:
    topic: hospitality
  subject:
    topic: Russian market
  subject:
    topic: Spanish market
  subject:
    topic: German market
  identifier: http://hdl.handle.net/10563/23717
  access condition: Bez omezení
  record info:
    record identifier: zp29637