rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační plán firmy Sport365
  title info:
    title: The Communication Plan of Sport365 Company
  name:
    name part: Odstrčilíková, Nikola
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Just, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 51 s. (63 558 znaků)
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Komunikační plán
  subject:
    topic: marketingová komunikace
  subject:
    topic: SWOT analýza
  subject:
    topic: komunikační mix
  subject:
    topic: sport
  subject:
    topic: reklama
  subject:
    topic: cílová skupina
  subject:
    topic: zákazník
  subject:
    topic: média
  subject:
    topic: Communication plan
  subject:
    topic: marketing communication
  subject:
    topic: SWOT analysis
  subject:
    topic: communication mix
  subject:
    topic: sports
  subject:
    topic: advertising
  subject:
    topic: target group
  subject:
    topic: customer
  subject:
    topic: media
  identifier: http://hdl.handle.net/10563/23064
  access condition: Bez omezení
  record info:
    record identifier: zp27953