rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Budování zákaznické věrnosti ve firmě Fatra
  title info:
    title: Building of Loyalty Scheme in Fatra Company
  name:
    name part: Horká, Martina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Herold, Miroslav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 92 s. (98 815 znaků)
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: CRM
  subject:
    topic: zákaznická věrnost
  subject:
    topic: zákazníci
  subject:
    topic: marketingová komunikace
  subject:
    topic: B2B
  subject:
    topic: Fatra
  subject:
    topic: věrnostní program
  subject:
    topic: hydroizolační fólie
  subject:
    topic: CRM
  subject:
    topic: customer loyalty
  subject:
    topic: customers
  subject:
    topic: marketing communication
  subject:
    topic: B2B
  subject:
    topic: Fatra
  subject:
    topic: loyalty scheme
  identifier: http://hdl.handle.net/10563/22344
  access condition: Bez omezení
  record info:
    record identifier: zp27916