rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing cestovní kanceláře EXPECTA s.r.o
  title info:
    title: Marketing of the Travel Agency Expecta s.r.o
  name:
    name part: Doležalová, Iveta
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Salvetová, Romana
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 60 s., 3 s. příloh
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Cestovní ruch
  subject:
    topic: cestovní kancelář
  subject:
    topic: marketingový mix
  subject:
    topic: produkt
  subject:
    topic: cena
  subject:
    topic: distribuce
  subject:
    topic: propagace
  subject:
    topic: balíčky služeb
  subject:
    topic: programování
  subject:
    topic: lidé
  subject:
    topic: partnerství
  subject:
    topic: SWOT analýza
  subject:
    topic: Tourism
  subject:
    topic: travel agency
  subject:
    topic: marketing mix
  subject:
    topic: product
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: place
  subject:
    topic: promotion
  subject:
    topic: packaging
  subject:
    topic: programming
  subject:
    topic: people
  subject:
    topic: partnership
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/22674
  access condition: Bez omezení
  record info:
    record identifier: zp27908