rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: DERSTU marketingová a komunikační specifika zavedení nové značky na český trh
  title info:
    title: DERSTU - marketing and communication points about the introduction of a new brand on the Czech market
  name:
    name part: Ježík, Jan
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bačuvčík, Radim
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 77 s., 6 s. obr. příloh
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: káva
  subject:
    topic: zrnková káva
  subject:
    topic: instantní káva
  subject:
    topic: spotřeba kávy
  subject:
    topic: historie kávy
  subject:
    topic: zpracování kávy
  subject:
    topic: trh s kávou
  subject:
    topic: Dersut
  subject:
    topic: HoReCa
  subject:
    topic: SWOT
  subject:
    topic: marketingový mix
  subject:
    topic: komunikační mix
  subject:
    topic: jedinečný prodejní argument
  subject:
    topic: USP
  subject:
    topic: distribuce
  subject:
    topic: cena
  subject:
    topic: Coffee
  subject:
    topic: bean coffee
  subject:
    topic: instant coffee
  subject:
    topic: coffee consumption
  subject:
    topic: history of coffee
  subject:
    topic: coffee processing
  subject:
    topic: coffee market
  subject:
    topic: Dersut
  subject:
    topic: HoReCa
  subject:
    topic: SWOT
  subject:
    topic: marketing mix
  subject:
    topic: communication mix
  subject:
    topic: Unique Selling Proposition
  subject:
    topic: USP
  subject:
    topic: distribution
  subject:
    topic: price
  identifier: http://hdl.handle.net/10563/1128
  access condition: Bez omezení
  record info:
    record identifier: zp2765