rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační strategie společnosti Ringier ČR a.s., se zaměřením na deník Blesk
  title info:
    title: Communication strategies of company Ringier ČR, a.s., focused on daily newspaper Blesk
  name:
    name part: Hodálik, Ondřej
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Zelinský, Miroslav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 83 s., 23 s. obr. příloh
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Práce bude přístupná pouze v rámci univerzity od 15.05.2016
  subject:
    topic: Direct marketing
  subject:
    topic: distribuce
  subject:
    topic: E-media
  subject:
    topic: komunikace
  subject:
    topic: komunikační strategie
  subject:
    topic: kulturní dimenze
  subject:
    topic: marketing
  subject:
    topic: marketingový mix
  subject:
    topic: média
  subject:
    topic: online oddělení
  subject:
    topic: podpora prodeje
  subject:
    topic: public relations
  subject:
    topic: reklama
  subject:
    topic: sponzoring
  subject:
    topic: SWOT analýza
  subject:
    topic: Direct marketing
  subject:
    topic: distribution
  subject:
    topic: E-media
  subject:
    topic: communication
  subject:
    topic: communication strategy
  subject:
    topic: cultural dimension
  subject:
    topic: marketing
  subject:
    topic: marketing mix
  subject:
    topic: media
  subject:
    topic: on-line department
  subject:
    topic: sales promotion
  subject:
    topic: public relations
  subject:
    topic: advertising
  subject:
    topic: sponsorship
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/388
  access condition: Práce bude přístupná pouze v rámci univerzity od 15.05.2016
  record info:
    record identifier: zp2762