rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační mix ve vybrané organizaci
  title info:
    title: The Communication Mix in the Chosen Organization
  name:
    name part: Kubíčková, Denisa
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Tomaštík, Marek
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 61 s. (61 591 znaků)
  note: Studijní obor: Logistika a management
  note: Studijní obor: Logistics and Management
  note: Ústav: Ústav logistiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení
  note: Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management
  note: Bez omezení
  subject:
    topic: komunikační mix
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama
  subject:
    topic: podpora prodeje
  subject:
    topic: public relations
  subject:
    topic: e-marketing
  subject:
    topic: autobazar STARCARS commerce s.r.o.
  subject:
    topic: communication mix
  subject:
    topic: marketing communications
  subject:
    topic: advertising
  subject:
    topic: sales promotion
  subject:
    topic: public relations
  subject:
    topic: e-marketing
  subject:
    topic: car mart STARCARS commerce Co
  identifier: http://hdl.handle.net/10563/22661
  access condition: Bez omezení
  record info:
    record identifier: zp27397