rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Nové trendy v marketingu a jejich aplikace ve vybrané společnosti
  title info:
    title: New Trends in Marketing and their Assertion in the Company
  name:
    name part: Radenová, Martina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Taraba, Pavel
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 76 s. (73 389 znaků)
  note: Studijní obor: Logistika a management
  note: Studijní obor: Logistics and Management
  note: Ústav: Ústav logistiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení
  note: Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management
  note: Bez omezení
  subject:
    topic: nové trendy
  subject:
    topic: marketingová komunikácia
  subject:
    topic: sociálne siete
  subject:
    topic: internet
  subject:
    topic: event marketing
  subject:
    topic: komunikácia so zákazníkmi
  subject:
    topic: reklama
  subject:
    topic: new trends
  subject:
    topic: marketing communication
  subject:
    topic: social networks
  subject:
    topic: Internet
  subject:
    topic: event marketing
  subject:
    topic: communication with consumers
  subject:
    topic: advertising
  identifier: http://hdl.handle.net/10563/21898
  access condition: Bez omezení
  record info:
    record identifier: zp27206