rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Efektivita sociální reklamy v ČR v rámci soutěže Effie Awards
  title info:
    title: Effectiveness of Social Advertising in the Czech Republic within the Framework of the Effie Awards
  name:
    name part: Vasková, Sandra
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vysekalová, Jitka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 87 s., znaky bez mezer 126 468
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: sociální reklama
  subject:
    topic: kampaň
  subject:
    topic: efektivita
  subject:
    topic: Effie Awards
  subject:
    topic: kreativita
  subject:
    topic: nezisková organizace
  subject:
    topic: ko-munikace
  subject:
    topic: výsledky
  subject:
    topic: agentura
  subject:
    topic: obsahová analýza
  subject:
    topic: zadavatel
  subject:
    topic: média
  subject:
    topic: social advertising
  subject:
    topic: campaign
  subject:
    topic: effectiveness
  subject:
    topic: Effie Awards
  subject:
    topic: creativity
  subject:
    topic: non-profit organizati-on
  subject:
    topic: communication
  subject:
    topic: results
  subject:
    topic: agency
  subject:
    topic: content analysis
  subject:
    topic: sponsor
  subject:
    topic: media
  identifier: http://hdl.handle.net/10563/18687
  access condition: Bez omezení
  record info:
    record identifier: zp26477