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00000ntm a22000007u 4500 |
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zp2632 |
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|a cze
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|a Lipovská, Lucie
|4 dis
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| 245 |
1 |
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|a Ochutnávky v supermarketech a hypermarketech jako forma podpory prodeje
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| 246 |
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|a Tasting in hypermarkets and supermarkets as the form of sales promotion
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| 260 |
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|c 2006
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| 300 |
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|a 82s.
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| 500 |
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|a Studijní obor: Marketingové komunikace
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| 500 |
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|a Studijní obor: Marketing Communications
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| 500 |
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|a Ústav: Ústav marketingových komunikací
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
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| 506 |
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|a Bez omezení
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| 653 |
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|a ochutnávka
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| 653 |
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|a integrovaná marketingová komunikace
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| 653 |
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|a sales promotion
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| 653 |
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|a event
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| 653 |
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|a nákupní chování
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| 653 |
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|a customizovaný přístup
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| 653 |
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|a loajalita
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| 653 |
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|a direct marketing
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| 653 |
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|a multisenzorický branding
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| 653 |
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|a merchandising
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| 653 |
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|a efektivita
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| 653 |
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|a diskont
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| 653 |
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|a private labels
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| 653 |
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|a zadavatel
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| 653 |
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|a agentura
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| 653 |
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|a tasting
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| 653 |
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|a integrated marketing communication
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| 653 |
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|a sales promotion
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| 653 |
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|a event
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| 653 |
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|a consumer behavior
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| 653 |
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|a customized ingress
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| 653 |
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|a loyalty
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| 653 |
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|a direct marketing
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| 653 |
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|a multisensorial branding
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| 653 |
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|a merchandising
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| 653 |
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|a efficiency
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| 653 |
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|a discount
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| 653 |
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|a private labels
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| 653 |
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|a submitter
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| 653 |
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|a agency
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Jurášková, Olga
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/2353
|y Plný text v Digitální knihovně UTB
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