rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza komunikačního mixu ve firmě W LINIE
  title info:
    title: Analysis communicatin mix of the firm W linie
  name:
    name part: Chocholáčová, Lenka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Juříková, Martina
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 66 s., 2 s. tex. a 6. s. obr.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Pouze v rámci univerzity
  subject:
    topic: marketingový mix
  subject:
    topic: produkt
  subject:
    topic: cena
  subject:
    topic: distribuce
  subject:
    topic: propagace
  subject:
    topic: komunikační mix
  subject:
    topic: reklama
  subject:
    topic: podpora prodeje
  subject:
    topic: public relations
  subject:
    topic: prodejní personál
  subject:
    topic: přímý marketing
  subject:
    topic: marketing mix
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: distribution
  subject:
    topic: publicity
  subject:
    topic: communication mix
  subject:
    topic: advertising
  subject:
    topic: the support of sale
  subject:
    topic: public relations
  subject:
    topic: sale staff
  subject:
    topic: direct marketing
  identifier: http://hdl.handle.net/10563/1025
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp2623