rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Direct marketing a jeho efektivita Analýza zpracování DM kampaní České spořitelny
  title info:
    title: Direct Marketing a Its Efficiency - An Analysis of the Česká spořitelna Direct Marketing Campaigns
  name:
    name part: Strachotová, Petra
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Štarchoň, Peter
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 61 s (75 636 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: direct marketing
  subject:
    topic: databáze
  subject:
    topic: CRM
  subject:
    topic: kampaňový management
  subject:
    topic: personalizace
  subject:
    topic: SMS
  subject:
    topic: direct mail
  subject:
    topic: e-mailing
  subject:
    topic: direct marketing
  subject:
    topic: database
  subject:
    topic: CRM
  subject:
    topic: campaign management
  subject:
    topic: personalization
  subject:
    topic: SMS communication
  subject:
    topic: e-mailing
  subject:
    topic: direct mail
  identifier: http://hdl.handle.net/10563/19476
  access condition: Bez omezení
  record info:
    record identifier: zp26097