rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Event marketing a jeho pozice v komunikačním mixu
  title info:
    title: Event Marketing and Its Position in the Communications Mix
  name:
    name part: Hanák, Jakub
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Banyar, Milan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 64 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Event marketing
  subject:
    topic: marketingový mix
  subject:
    topic: komunikační mix
  subject:
    topic: reklama
  subject:
    topic: direkt marketing
  subject:
    topic: public relations
  subject:
    topic: podpora prodeje
  subject:
    topic: sponzoring
  subject:
    topic: event marketingová strategie
  subject:
    topic: SWOT
  subject:
    topic: situační analýza
  subject:
    topic: Event marketing
  subject:
    topic: marketing mix
  subject:
    topic: communications mix
  subject:
    topic: advertising
  subject:
    topic: direct marketing
  subject:
    topic: public relations
  subject:
    topic: sales promotion
  subject:
    topic: sponsorship
  subject:
    topic: event marketing strategy
  subject:
    topic: SWOT analysis
  subject:
    topic: strengths
  subject:
    topic: weaknesses
  subject:
    topic: opportunities
  subject:
    topic: threats
  subject:
    topic: situational analysis
  identifier: http://hdl.handle.net/10563/22955
  access condition: Bez omezení
  record info:
    record identifier: zp26055