rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Nové trendy v marketingu a jejich využití v praxi
  title info:
    title: New Marketing Trends and Their Practical Use
  name:
    name part: Beranová, Martina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Soukalová, Radomila
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 79 s. (86 523 znaků), 5 s. př.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: nové formy marketingové komunikace
  subject:
    topic: inovativní marketing
  subject:
    topic: e-marketing
  subject:
    topic: sociální média
  subject:
    topic: f-commerce
  subject:
    topic: mobilní marketing
  subject:
    topic: word of mouth marketing
  subject:
    topic: virální marketing
  subject:
    topic: buzzmarketing
  subject:
    topic: guerilla marketing
  subject:
    topic: evangelist marketing
  subject:
    topic: product seeding
  subject:
    topic: influencer marketing
  subject:
    topic: conversation creation
  subject:
    topic: brand blogging
  subject:
    topic: refferal programs
  subject:
    topic: ambush marketing
  subject:
    topic: event marketing
  subject:
    topic: product placement
  subject:
    topic: neuromarketing
  subject:
    topic: behaviorální marketing
  subject:
    topic: geomarketing
  subject:
    topic: engagement marketing
  subject:
    topic: new forms of marketing communication
  subject:
    topic: inovative marketing
  subject:
    topic: e-marketing
  subject:
    topic: social media
  subject:
    topic: f-commerce
  subject:
    topic: mobile marketing
  subject:
    topic: word of mouth mar-keting
  subject:
    topic: viral marketing
  subject:
    topic: buzzmarketing
  subject:
    topic: guerilla marketing
  subject:
    topic: evangelist marketing
  subject:
    topic: product seeding
  subject:
    topic: influencer marketing
  subject:
    topic: conversation creation
  subject:
    topic: brand blogging
  subject:
    topic: refferal programs
  subject:
    topic: ambush marketing
  subject:
    topic: event marketing
  subject:
    topic: product placement
  subject:
    topic: neuromarketing
  subject:
    topic: behavioral mar-keting
  subject:
    topic: geomarketing
  subject:
    topic: engagement marketing
  identifier: http://hdl.handle.net/10563/19464
  access condition: Bez omezení
  record info:
    record identifier: zp26045