rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Krizová komunikace ve firmě ČEZ, a.s
  title info:
    title: Crisis Communication of the Company ČEZ a.s. Company
  name:
    name part: Vaníčková, Markéta
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Jurášková, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 84 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Komunikace
  subject:
    topic: komunikační proces
  subject:
    topic: integrovaná marketingová komunikace
  subject:
    topic: Laswell
  subject:
    topic: krizová komunikace
  subject:
    topic: krize
  subject:
    topic: PR
  subject:
    topic: public relations
  subject:
    topic: marketingová komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: ČEZ
  subject:
    topic: Skupina ČEZ
  subject:
    topic: Ladislav Kříž
  subject:
    topic: mediální analýza
  subject:
    topic: krizová situace
  subject:
    topic: hloubkový rozhovor
  subject:
    topic: krizový manuál
  subject:
    topic: média
  subject:
    topic: sponzorování
  subject:
    topic: politické strany
  subject:
    topic: Schwarzenberg
  subject:
    topic: interní dokument
  subject:
    topic: Communication
  subject:
    topic: communication process
  subject:
    topic: integrated marketing communication
  subject:
    topic: Laswell
  subject:
    topic: crisis communication
  subject:
    topic: crisis
  subject:
    topic: PR
  subject:
    topic: public relations
  subject:
    topic: marketing communication
  subject:
    topic: communication mix
  subject:
    topic: ČEZ
  subject:
    topic: CEZ group
  subject:
    topic: Ladislav Kříž
  subject:
    topic: media analysis
  subject:
    topic: crisis situation
  subject:
    topic: in ? depth interview
  subject:
    topic: crisis manual
  subject:
    topic: media
  subject:
    topic: sponsorship
  subject:
    topic: political parties
  subject:
    topic: Schwarzenberg
  subject:
    topic: internal document
  identifier: http://hdl.handle.net/10563/19434
  access condition: Bez omezení
  record info:
    record identifier: zp26034