rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing Mezinárodního festivalu outdoorových filmů ve Zlíně
  title info:
    title: Marketing of International Festival of Outdoor Films in Zlin
  name:
    name part: Gamalová, Kamila
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Horňák, Pavel
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 75 s. (90 019 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: filmový festival
  subject:
    topic: film
  subject:
    topic: marketing
  subject:
    topic: marketingové komunikace
  subject:
    topic: marketingový mix
  subject:
    topic: reklama
  subject:
    topic: média
  subject:
    topic: public relations
  subject:
    topic: sponzoring
  subject:
    topic: propagační prostředky
  subject:
    topic: Film Festival
  subject:
    topic: Film
  subject:
    topic: Marketing
  subject:
    topic: Marketing Communication
  subject:
    topic: Marketing Mix
  subject:
    topic: Advertising
  subject:
    topic: Media
  subject:
    topic: Public Relations
  subject:
    topic: Sponsorship
  subject:
    topic: Promotional Tools
  identifier: http://hdl.handle.net/10563/19087
  access condition: Bez omezení
  record info:
    record identifier: zp25977