rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Historický vývoj značky BMW
  title info:
    title: Historical Development of the BMW Brand
  name:
    name part: Dvořáček, Jakub
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kotyzová, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 60 s. (99 148 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: historie
  subject:
    topic: vývoj
  subject:
    topic: značka
  subject:
    topic: corporate identity
  subject:
    topic: corporate design
  subject:
    topic: BMW
  subject:
    topic: hodnota
  subject:
    topic: vnímání hodnoty
  subject:
    topic: ochranná známka
  subject:
    topic: Rolls-Royce
  subject:
    topic: MINI
  subject:
    topic: model hodnoty značky
  subject:
    topic: filosofie společnosti
  subject:
    topic: název
  subject:
    topic: logotyp
  subject:
    topic: barevnost
  subject:
    topic: rozhovor
  subject:
    topic: výzkum
  subject:
    topic: history
  subject:
    topic: brand development
  subject:
    topic: brand
  subject:
    topic: corporate identity
  subject:
    topic: corporate design
  subject:
    topic: BMW
  subject:
    topic: value
  subject:
    topic: brand value
  subject:
    topic: trademark
  subject:
    topic: Rolls-Royce
  subject:
    topic: MINI
  subject:
    topic: brand equity model
  subject:
    topic: company philosophy
  subject:
    topic: name
  subject:
    topic: logotype
  subject:
    topic: colour
  subject:
    topic: interview
  subject:
    topic: research
  identifier: http://hdl.handle.net/10563/18805
  access condition: Bez omezení
  record info:
    record identifier: zp25966