rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační plán firmy Ideal Trade spol. s.r.o
  title info:
    title: The communication plan of the company Ideal trade ltd
  name:
    name part: Lukašíková, Vladislava
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Jurášková, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 52s, 3 s. obr. příloh
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: Komunikační plán
  subject:
    topic: integrovaná komunikace
  subject:
    topic: reklama
  subject:
    topic: Ideal Trade spol. s.r.o.
  subject:
    topic: Communication plan
  subject:
    topic: integrated marketing
  subject:
    topic: advertising
  subject:
    topic: Ideal Trade ltd
  identifier: http://hdl.handle.net/10563/776
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp2487