rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Werbekampagnen,- strategien und -taktiken. Beispiele von Unternehmen in Zlín ? mit dem Akzent auf die Sprachmittel
  title info:
    title: Advertising Campaigns, Strategies and Tactics, with some Examples of Zlin Companies, with an Emphasis on Language Devices
  name:
    name part: Chovancová, Zuzana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Jílková, Hana
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: ger
  physical description:
    extent: 78 s.
  note: Studijní obor: Německý jazyk pro manažerskou praxi
  note: Studijní obor: German for Business Administration
  note: Ústav: Ústav jazyků
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: Werbung
  subject:
    topic: Werbestrategie und Taktik
  subject:
    topic: Werbestyl
  subject:
    topic: Werbemittel
  subject:
    topic: Sprachmittel
  subject:
    topic: advertisement
  subject:
    topic: advertisement strategy and tactics
  subject:
    topic: advertisement style
  subject:
    topic: advertisement tool
  subject:
    topic: linguistic middle
  identifier: http://hdl.handle.net/10563/19133
  access condition: Bez omezení
  record info:
    record identifier: zp24680