Marketing Penetration Strategy for "Super Tannery Limited" in the Czech Market

• Main Author: Tskitishvili, Maia (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: pronikání na trh; makroprostředí; polohování; globalizace; marketingový mix; konkurence; legal background; project implementation; market penetration; macro environment; positioning; globalization; marketing mix; potential competitors; diplomová práce
• Physical Description: 96. pg. 3 illust.
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení