Project for Establishing H and M Online Shop in Vietnam

• Main Author: Trang, Thi My Hanh (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: E-commerce; on-line obchod; právní pozadí; konkurence; analýza trhu; marketingový mix; realizace projektu a kontroly; online shop; legal background; competitors; market analysis; marketing mix; project implementation and control; diplomová práce
• Physical Description: pg. 133, pg. 15 illust. suppl.
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení