The Project of Austrian Market Penetration by the Slovenian Fashion House Mura with a New Business Orientation and Marketing Strategy - Simić, Dragan (2012)
Studijní obor: Management a marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: móda; strategie; globalizace; značka; pronikání na trh; fashion; strategy; globalization; brand; market penetration; diplomová práce