rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Sportovní sponzoring jako efektivní instrument marketingové komunikace
  title info:
    title: Sport Sponsorship as an Effective Instrument of Marketing Communication
  name:
    name part: Březina, Martin
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Čada, Jan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 82 s. (95 335 znaků)
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Sponzoring
  subject:
    topic: sportovní sponzoring
  subject:
    topic: sponzoring události
  subject:
    topic: metody měření efektivnosti sponzoringu
  subject:
    topic: marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: Sponsorship
  subject:
    topic: sports sponsorship
  subject:
    topic: sponsorship of events
  subject:
    topic: the methods of measuring sponsorship efficiency
  subject:
    topic: marketing
  subject:
    topic: marketing communications
  identifier: http://hdl.handle.net/10563/23109
  access condition: Bez omezení
  record info:
    record identifier: zp24225