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|a cze
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|a Hájková, Michaela
|4 dis
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|a Skrytá reklama a product placement na televizní obrazovce
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|a Hidden Advertising and Product Placement on Television Screen
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|c 2012
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|a 66 s., 14 s. příloh
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|a Studijní obor: Management a ekonomika
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|a Studijní obor: Management and economics
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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|a Bez omezení
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|a Product placement
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|a umístění produktu
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| 653 |
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|a skrytá reklama
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| 653 |
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|a reklamní sdělení
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| 653 |
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|a zadavatelé
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| 653 |
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|a legislativa
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|a televize
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|a Focus group
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|a Product placement
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|a hidden advertising
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|a promotional message
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|a clients
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|a legislati-ve
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|a television
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| 653 |
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|a Focus group
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|a bakalářská práce
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| 700 |
1 |
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|a Čada, Jan
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/23366
|y Plný text v Digitální knihovně UTB
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