rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingové komunikace moderního muzea pro Expozici času ve Šternberku
  title info:
    title: Analysis of marketing communications for the modern museum in Šternberk Time Exposition
  name:
    name part: Svoboda, Libor
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 76 s. (92 562 znaků)
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: WOM
  subject:
    topic: guerilla marketing
  subject:
    topic: email marketing
  subject:
    topic: web 2.0
  subject:
    topic: marketing cestovního ruchu
  subject:
    topic: nízkonákladový marketing
  subject:
    topic: nové trendy
  subject:
    topic: Marketing
  subject:
    topic: marketing communication
  subject:
    topic: WOM
  subject:
    topic: guerilla marketing
  subject:
    topic: email marketing
  subject:
    topic: web 2.0
  subject:
    topic: tourism marketing
  subject:
    topic: low cost marketing
  subject:
    topic: new trends
  identifier: http://hdl.handle.net/10563/25785
  access condition: Bez omezení
  record info:
    record identifier: zp24209