rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: An Analysis of the Marketing Strategy of the Travel Agency Nev-Dama, a.s
  title info:
    title: An Analysis of the Marketing Strategy of the Travel Agency Nev-Dama, a.s
  name:
    name part: Paulusová, Aneta
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Taraba, Pavel
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 59 s. (59 596)
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav anglistiky a amerikanistiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: cestovní ruch
  subject:
    topic: cestovní kancelář
  subject:
    topic: marketingový mix
  subject:
    topic: produkt
  subject:
    topic: cena
  subject:
    topic: místo
  subject:
    topic: propagace
  subject:
    topic: lidé
  subject:
    topic: tvorba balíků a programování
  subject:
    topic: spolupráce
  subject:
    topic: marketingová strategie
  subject:
    topic: Marketing
  subject:
    topic: tourism
  subject:
    topic: travel agency
  subject:
    topic: marketing mix
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: place
  subject:
    topic: promotion
  subject:
    topic: people
  subject:
    topic: packaging and programming
  subject:
    topic: partnership
  subject:
    topic: marketing strategy
  identifier: http://hdl.handle.net/10563/20227
  access condition: Bez omezení
  record info:
    record identifier: zp24098