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zp23989 |
| 041 |
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|a slo
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| 100 |
1 |
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|a Videczký, Martin
|4 dis
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| 245 |
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|a Projekt marketingové komunikace CAREER DAYS
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|a Project of Marketing Communications of CAREER DAYS
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| 260 |
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|c 2012
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| 300 |
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|a 109 s., 11 s.
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a marketingová komunikačná kampaň
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| 653 |
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|a marketingová komunikácia
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| 653 |
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|a propagácia
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| 653 |
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|a komunikačný mix
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| 653 |
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|a nástroje marketingovej komunikácie
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| 653 |
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|a nezisková organizácia
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| 653 |
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|a CAREER DAYS
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| 653 |
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|a marketing communication campaign
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| 653 |
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|a marketing communication
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| 653 |
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|a promotion
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| 653 |
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|a communication mix
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| 653 |
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|a marketing communication tools
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| 653 |
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|a non-profit organization
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| 653 |
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|a CAREER DAYS
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Bočincová, Zuzana
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/19386
|y Plný text v Digitální knihovně UTB
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