Projekt marketingové komunikace CAREER DAYS

• Main Author: Videczký, Martin (Dissertant)
• Other Authors: Bočincová, Zuzana (Thesis advisor)
• Format: Manuscript
• Language: Slovak
• Published: 2012
• Subjects: marketingová komunikačná kampaň; marketingová komunikácia; propagácia; komunikačný mix; nástroje marketingovej komunikácie; nezisková organizácia; CAREER DAYS; marketing communication campaign; marketing communication; promotion; communication mix; marketing communication tools; non-profit organization; diplomová práce
• Physical Description: 109 s., 11 s.
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení