rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingové komunikace ve firmě Pivovar ZUBR a.s
  title info:
    title: Project of Marketing Communication in Brewery Zubr a.s
  name:
    name part: Urbánková, Táňa
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 121 s. (144 804 znaků)
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Klíčová slova: pivovarnictví
  subject:
    topic: analýza marketingové komunikace
  subject:
    topic: SWOT analýza
  subject:
    topic: marketingový výzkum
  subject:
    topic: projekt marketingové komunikace
  subject:
    topic: nákladová
  subject:
    topic: časová a riziková analýza
  subject:
    topic: Keywords: brewing
  subject:
    topic: marketing communication analysis
  subject:
    topic: SWOT analysis
  subject:
    topic: marketing re-search
  subject:
    topic: marketing communication project
  subject:
    topic: cost
  subject:
    topic: time and risk analysis
  identifier: http://hdl.handle.net/10563/18978
  access condition: Bez omezení
  record info:
    record identifier: zp23987