rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt zvýšení konkurenční schopnosti Lékárny U Radnice ve Valašských Kloboukách využitím nástrojů marketingového mixu
  title info:
    title: Projet of Competition Advacement of Lékárna u Radnice in Valašské Klobouky with the Usage of Marketing Implements
  name:
    name part: Drábová, Vladimíra
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kubík, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 100s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Konkurence
  subject:
    topic: konkurenční schopnost
  subject:
    topic: lékárna
  subject:
    topic: marketingové prostředí
  subject:
    topic: SWOT analýza
  subject:
    topic: Porterova analýza pěti konkurenčních sil
  subject:
    topic: STEP analýza
  subject:
    topic: marketingový mix
  subject:
    topic: produkt
  subject:
    topic: cena
  subject:
    topic: distribuce
  subject:
    topic: propagace
  subject:
    topic: Competition
  subject:
    topic: competitive
  subject:
    topic: pharmacy
  subject:
    topic: marketing environment
  subject:
    topic: SWOT analysis
  subject:
    topic: Porter's five forces analysis
  subject:
    topic: STEP analysis
  subject:
    topic: marketing mix
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: distribution
  subject:
    topic: promotion
  identifier: http://hdl.handle.net/10563/18940
  access condition: Bez omezení
  record info:
    record identifier: zp23976