rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová inovace pro zavedení nového produktového balíčku pro společnost Walmark, a.s
  title info:
    title: Marketing Innovation in an Introduction of a New Product Package for Walmark, a.s. Company
  name:
    name part: Gembalová, Regina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Štefánek, Radoslav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 119 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Inovace
  subject:
    topic: marketing inovací
  subject:
    topic: marketingové řízení
  subject:
    topic: segmentace
  subject:
    topic: zacílení
  subject:
    topic: pozicování
  subject:
    topic: marketingový mix
  subject:
    topic: propagace
  subject:
    topic: public relations
  subject:
    topic: sociální sítě
  subject:
    topic: marketingový výzkum
  subject:
    topic: dotazníkové šetření
  subject:
    topic: focus group
  subject:
    topic: projektivní techniky
  subject:
    topic: design
  subject:
    topic: Innovation
  subject:
    topic: marketing innovation
  subject:
    topic: marketing management
  subject:
    topic: segmentation
  subject:
    topic: targeting
  subject:
    topic: positioning
  subject:
    topic: marketing mix
  subject:
    topic: promotion
  subject:
    topic: public relations
  subject:
    topic: social networks
  subject:
    topic: marketing research
  subject:
    topic: questionnaire
  subject:
    topic: focus group
  subject:
    topic: projective technique
  subject:
    topic: design
  identifier: http://hdl.handle.net/10563/19445
  access condition: Bez omezení
  record info:
    record identifier: zp23947