rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingového plánu firmy ARAKO spol. s r.o. Opava
  title info:
    title: The Project of the Marketing Plan of the Company ARAKO spol. s r.o. Opava
  name:
    name part: Bastl, Adam
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kubík, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 113 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingový plán
  subject:
    topic: marketingová situační analýza
  subject:
    topic: SWOT analýza
  subject:
    topic: marketingové cíle a strategie
  subject:
    topic: marketing plan
  subject:
    topic: marketing situational analysis
  subject:
    topic: SWOT analysis
  subject:
    topic: marketing objectives and strategy
  identifier: http://hdl.handle.net/10563/19048
  access condition: Bez omezení
  record info:
    record identifier: zp23940