rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing Communication in the Company TON, a.s., Bystřice pod Hostýnem
  title info:
    title: Marketing Communication in the Company TON, a.s., Bystřice pod Hostýnem
  name:
    name part: Solařová, Nikola
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vydrová, Janka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 59s.
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav anglistiky a amerikanistiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: Marketingová komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: propagace
  subject:
    topic: reklama
  subject:
    topic: osobní prodej
  subject:
    topic: vztahy s veřejností
  subject:
    topic: přímý marketing
  subject:
    topic: podpora prodeje
  subject:
    topic: event marketing
  subject:
    topic: SWOT analýza
  subject:
    topic: internetový marketing
  subject:
    topic: Marketing communication
  subject:
    topic: communications mix
  subject:
    topic: promotion
  subject:
    topic: advertising
  subject:
    topic: personal selling
  subject:
    topic: public relations
  subject:
    topic: direct marketing
  subject:
    topic: sales promotion
  subject:
    topic: event marketing
  subject:
    topic: SWOT analysis
  subject:
    topic: internet marketing
  identifier: http://hdl.handle.net/10563/19954
  access condition: Bez omezení
  record info:
    record identifier: zp23808