|
|
|
|
| LEADER |
00000ntm a22000007u 4500 |
| 001 |
zp22665 |
| 041 |
|
|
|a eng
|
| 100 |
1 |
|
|a Imran, Shayan
|4 dis
|
| 245 |
1 |
0 |
|a Marketingové strategie traktorů Zetor
|
| 246 |
|
|
|a Marketing Strategies of Zetor Tractors
|
| 260 |
|
|
|c 2011
|
| 300 |
|
|
|a 99 s.
|
| 500 |
|
|
|a Studijní obor: Management a marketing
|
| 500 |
|
|
|a Studijní obor: Management and Marketing
|
| 500 |
|
|
|a Ústav: Ústav managementu a marketingu
|
| 500 |
|
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|
| 500 |
|
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|
| 506 |
|
|
|a Pouze v rámci univerzity
|
| 653 |
|
|
|a Marketingová strategie
|
| 653 |
|
|
|a Marketingový mix
|
| 653 |
|
|
|a SWOT analýza
|
| 653 |
|
|
|a Porterova analýza pěti sil
|
| 653 |
|
|
|a BCG matice
|
| 653 |
|
|
|a Metoda kritické cesty
|
| 653 |
|
|
|a analýzy nákladů a rizik
|
| 653 |
|
|
|a Marketing strategy
|
| 653 |
|
|
|a Marketing mix
|
| 653 |
|
|
|a SWOT analysis
|
| 653 |
|
|
|a Porter five forces
|
| 653 |
|
|
|a BCG matrix
|
| 653 |
|
|
|a Critical path method
|
| 653 |
|
|
|a Cost and risk analysis
|
| 655 |
|
4 |
|a diplomová práce
|
| 700 |
1 |
|
|a Pilík, Michal
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
|
| 710 |
2 |
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
|
| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/18317
|y Plný text v Digitální knihovně UTB
|
