rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt expanze modelu firmy Student Agency do Portugalska
  title info:
    title: Project of Expanding Student Agency's Company Model to Portugal
  name:
    name part: Magalhaes Mendonca, Gustavo Nuno de
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Chovancová, Miloslava
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: pg. 98
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: expanze
  subject:
    topic: vstup na nové trhy
  subject:
    topic: trh s express autobusy
  subject:
    topic: hodnota značka
  subject:
    topic: glo-bální strategie značky
  subject:
    topic: budování značky
  subject:
    topic: SWOT analýza
  subject:
    topic: konkurenční výhoda
  subject:
    topic: expansion
  subject:
    topic: entrance in new markets
  subject:
    topic: express coach market
  subject:
    topic: brand equity
  subject:
    topic: global brand strategies
  subject:
    topic: brand building
  subject:
    topic: SWOT analysis
  subject:
    topic: competitive advantage
  identifier: http://hdl.handle.net/10563/16007
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp22659