rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Sponzorství jako součást integrované marketingové komunikace firmy OEZ s.r.o
  title info:
    title: Sponzoring as Part of Integrated Marketing Communication in the OEZ s.r.o
  name:
    name part: Krejsová, Tereza
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 62 s. (67 079 znaků)
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: Integrovaná marketingová komunikace
  subject:
    topic: marketingový mix
  subject:
    topic: sponzoring
  subject:
    topic: reklama
  subject:
    topic: pozice sponzorů
  subject:
    topic: OEZ
  subject:
    topic: Integrated marketing communication
  subject:
    topic: marketing mix
  subject:
    topic: sponsoring
  subject:
    topic: advertisement
  subject:
    topic: position sponsors
  subject:
    topic: OEZ
  identifier: http://hdl.handle.net/10563/16723
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp22291