rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Doporučení marketingové komunikace ke zvýšení prodeje modulů pro bytovou výstavbu firmy KOMA MODULAR CONSTRUCTION s.r.o
  title info:
    title: Marketing Communications Recommendations for KOMA MODULAR CONSTRUCTION s.r.o. to Increase Sales of Modules for Private Housing Market
  name:
    name part: Frantík, Miroslav
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 85 s. (119 358 znaků)
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: modulární výstavba
  subject:
    topic: architektura
  subject:
    topic: modul
  subject:
    topic: kontejner
  subject:
    topic: marketing communication
  subject:
    topic: communication mix
  subject:
    topic: modular construction
  subject:
    topic: architecture
  subject:
    topic: module
  subject:
    topic: container
  identifier: http://hdl.handle.net/10563/17268
  access condition: Bez omezení
  record info:
    record identifier: zp22238