rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingové strategie cestovní kanceláře Ing. Josef Nožička - Primaroute
  title info:
    title: Project of marketing strategy for travel agency Ing. Josef Nozicka - Primaroute
  name:
    name part: Snížková, Miroslava
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 113 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: Klíčová slova: cestovní ruch
  subject:
    topic: cestovní kancelář
  subject:
    topic: marketing cestovních kanceláří
  subject:
    topic: marketingový MIX
  subject:
    topic: analýzy
  subject:
    topic: strategie
  subject:
    topic: Keywords: tourism
  subject:
    topic: travel agency
  subject:
    topic: marekting of the travel agency
  subject:
    topic: marketing Mix
  subject:
    topic: analysis
  subject:
    topic: strategy
  identifier: http://hdl.handle.net/10563/17497
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp21966