rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza image firmy Wrigley, s.r.o. na českém trhu
  title info:
    title: Image Analysis of company Wrigley Ltd. on the Czech market
  name:
    name part: Obstová, Martina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 80 s.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: Firemní image
  subject:
    topic: firemní identita
  subject:
    topic: firemní filosofie
  subject:
    topic: firemní kultura
  subject:
    topic: firemní design
  subject:
    topic: firemní komunikace
  subject:
    topic: Corporate image
  subject:
    topic: corporate identity
  subject:
    topic: corporate philosophy
  subject:
    topic: corporate culture
  subject:
    topic: corporate design
  subject:
    topic: corporate communications
  identifier: http://hdl.handle.net/10563/15819
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp21276