rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt Corporate Identity společnosti Alnair a.s
  title info:
    title: The Project Corporate Identity of the Alnair a.s
  name:
    name part: Sloupová, Jana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 113 s., 30 s. příloh
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: firemní identita
  subject:
    topic: filozofie organizace
  subject:
    topic: design organizace
  subject:
    topic: design manuál
  subject:
    topic: firemní komunikace
  subject:
    topic: firemní kultura
  subject:
    topic: etický kodex
  subject:
    topic: produkt organizace
  subject:
    topic: corporate identity
  subject:
    topic: corporate philosophy
  subject:
    topic: corporate design
  subject:
    topic: design manual
  subject:
    topic: corporate communications
  subject:
    topic: corporate culture
  subject:
    topic: ethic codex
  subject:
    topic: corporate product
  identifier: http://hdl.handle.net/10563/15998
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp21274