rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Návrh reklamní kampaně pro sortiment koupelen společnosti HOPA CZ, s.r.o. v ČR
  title info:
    title: Proposal of an advertising campaign for bathrooms assortment of company HOPA CZ, s.r.o. in Czech Republic
  name:
    name part: Ťulpová, Eliška
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Floreš, Lubomír
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 63 s. (84 120 znaků)
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: reklama
  subject:
    topic: marketingový komunikační mix
  subject:
    topic: reklamní kampaň
  subject:
    topic: reklamní média
  subject:
    topic: rozpočet
  subject:
    topic: marketing
  subject:
    topic: advertisement
  subject:
    topic: marketing communication mix
  subject:
    topic: advertisement campaign
  subject:
    topic: advertisement media
  subject:
    topic: budget
  identifier: http://hdl.handle.net/10563/16880
  access condition: Bez omezení
  record info:
    record identifier: zp21267