rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingového mixu hotelu XY
  title info:
    title: Analysis of marketing mix of the hotel XY
  name:
    name part: Valíčková, Hana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kubíčková, Miloslava
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 56 s.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketingový mix
  subject:
    topic: marketing cestovního ruchu
  subject:
    topic: služby cestovního ruchu
  subject:
    topic: SWOT analýza
  subject:
    topic: konkurenceschopnost
  subject:
    topic: segmentace trhu
  subject:
    topic: Marketing mix
  subject:
    topic: marketing of tourism
  subject:
    topic: services of tourism
  subject:
    topic: SWOT analysis
  subject:
    topic: competitiveness
  subject:
    topic: market segmentation
  identifier: http://hdl.handle.net/10563/14823
  access condition: Bez omezení
  record info:
    record identifier: zp21134