rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Věrnostní programy HP Tronic, s.r.o. Zlín
  title info:
    title: Loyalty programs HP Tronic, Ltd. Zlin
  name:
    name part: Černíková, Monika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vala, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 77 s.(89 149 znaků),Obrázků: 5
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Věrnostní programy
  subject:
    topic: výhoda
  subject:
    topic: komunikace se zákazníkem
  subject:
    topic: marketingový mix
  subject:
    topic: public relations
  subject:
    topic: podpora prodeje
  subject:
    topic: direct marketing
  subject:
    topic: Loyalty programs
  subject:
    topic: advantage
  subject:
    topic: communication with the customer
  subject:
    topic: marketing mix
  subject:
    topic: public relations
  subject:
    topic: sales promotion
  subject:
    topic: direct marketing
  identifier: http://hdl.handle.net/10563/15020
  access condition: Bez omezení
  record info:
    record identifier: zp20953