rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt zavádění CRM jako konkurenční výhody společnosti Hotel GARNI, s.r.o
  title info:
    title: Project Implementation CRM as Competitive Advantage of Company Hotel GARNI, s.r.o
  name:
    name part: Bajzová, Beáta
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 99 s. (114 615 znakov)
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: Customer Relationship Management
  subject:
    topic: CRM
  subject:
    topic: vzťahy s klientmi
  subject:
    topic: komunikácia
  subject:
    topic: spokojnosť zákazníkov
  subject:
    topic: segmentácia zákazníkov
  subject:
    topic: Customer Relationship Management
  subject:
    topic: CRM
  subject:
    topic: relationships with the customers
  subject:
    topic: communication
  subject:
    topic: customer satisfaction
  subject:
    topic: customer segmentation
  identifier: http://hdl.handle.net/10563/16580
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp20739