rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová strategie firmy KOVONAX s.r.o
  title info:
    title: Marketing strategy of firm KOVONAX Ltd
  name:
    name part: Šimčík, Zdeněk
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2005
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 68 s.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: Cíl
  subject:
    topic: strategie
  subject:
    topic: zákazník
  subject:
    topic: cena
  subject:
    topic: výrobek
  subject:
    topic: konkurence
  subject:
    topic: distribuce
  subject:
    topic: Target
  subject:
    topic: strategy
  subject:
    topic: customer
  subject:
    topic: price
  subject:
    topic: product
  subject:
    topic: competition
  subject:
    topic: distribution
  identifier: http://hdl.handle.net/10563/36669
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp2045