rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová analýza strojírenské firmy GENICZECH - M
  title info:
    title: Marketing analysis of engineering company GENICZECH-M
  name:
    name part: Chytilová, Hana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2005
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 52 s., 1 s. obr. příloh.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: SWOT
  subject:
    topic: konkurence
  subject:
    topic: zákazník
  subject:
    topic: výroba
  subject:
    topic: propagace
  subject:
    topic: lidské zdroje
  subject:
    topic: analýza
  subject:
    topic: SWOT
  subject:
    topic: competition
  subject:
    topic: customer
  subject:
    topic: production
  subject:
    topic: promotion
  subject:
    topic: personal resources
  subject:
    topic: analysis
  identifier: http://hdl.handle.net/10563/36657
  access condition: Bez omezení
  record info:
    record identifier: zp2032