Projekt marketingové strategie společnosti Nokia v Indii

• Main Author: Saha, Anusua (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2011
• Subjects: Nokia; mobile handset market; customer base; marketing Strategy; SWOT Analysis; Marketing Strategy; Indian Mobile market; diplomová práce
• Physical Description: 110 s.
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Pouze v rámci univerzity