rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Regionale Mechanismen ergfolgreicher Werbung am Beispiel von Konzepten ausgewählter Firmen
  title info:
    title: The regional arrangements of successful advertisments on chosen companies
  name:
    name part: Slezáková, Pavla
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Stengerová, Mirka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: ger
  physical description:
    extent: 77s.,4s. příloh (95 241 znaků)
  note: Studijní obor: Německý jazyk pro manažerskou praxi
  note: Studijní obor: German for Business Administration
  note: Ústav: Ústav jazyků
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: die Werbung
  subject:
    topic: Werbebotschaft
  subject:
    topic: Formen der Werbung
  subject:
    topic: Werbemittel
  subject:
    topic: Argumentation
  subject:
    topic: Werbeträger
  subject:
    topic: Werbemitteilung
  subject:
    topic: advertising
  subject:
    topic: message of advertising
  subject:
    topic: types of advertising
  subject:
    topic: advertising device
  subject:
    topic: argumentation
  subject:
    topic: billboard
  subject:
    topic: advertising communication
  identifier: http://hdl.handle.net/10563/15767
  access condition: Bez omezení
  record info:
    record identifier: zp19218